Saturday, January 21, 2012

THE DAILY SPICE - INDIA LOVES BIKES



One of the things you notice first is the amount of bikes..everywhere...flying past you, behind you, in front of you...in fact there are few rules of the road here...it's a case of "If there is a space, drive into it"....which makes for an interesting journey!
The main bikes are ROYAL ENFIELD.. first built and designed in England but now owned by India...and new models are coming out all the time. Their website is announcing a Thunderbird 500 coming soon, a Classic Chrome, a Desert Storm...the list goes on...

All these bikes add to the frenzy of the streets...so many people...about 1.22 billion, making it the 2nd most populous country in the world. India represents almost 17.31% of the world's population, which means one out of six people on this planet live in India and by 2050 it's expected to be top with 1.7 billion. Even more interesting is that over 50% of the current population are under 25 years!!

These statistics are challenging for a country so rapidly changing with the influx of technology and consumerism but also in a country full of stark contrasts...from bollywood splendour to slum tragedy and from media momentum to poverty traps...and yet each person is unique and equally loved by their designer - God.

Each day my head and my heart is spinning...

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