Sounding a little like Anita Roddick she continues, "Who say's it's not beautiful to have thinner lips or lines around the eyes or to be a healthy weight? It incenses me the way some celebs think it's cool to be cadever-like, encouraging other people to feel bad about themselves. Making the natural best of yourself is what my beauty philosophy is all about." Even her ads make a similar point when they encourage us to discover surgery-free ways to look fresher and better...
Now, some people may feel she is simply choosing a clever marketing angle in order to cash in on the opposition to cosmetic alteration and the glorification of size zero, but how refreshing to hear someone speak in favour of the natural enhancing that the ageing process brings...and to celebrate healthy body shape.
Does this wisdom come with age? Do we need to reach 50 in order to become enlightened? Who are the messengers of true beauty for the teens, 20's and 30's? When will we realise that inner beauty is far more precious and that laughter lines are to be celebrated rather than exterminated?